Pulling Back The Curtain On Sponsored Content: ESPACIO Originals Plus Offers Affordable Native Advertising For Startups

- September 20, 2018

With an average of 550,000 new businesses starting each month, raising your head above the crowd and getting brand visibility in today’s crowded startup ecosystem is becoming a real challenge.

After investing blood, sweat, tears and a shed-load of capital in their projects, every startup out there wants to spread the world about their world-changing products and services. However, with so much competition, finding the soap box or loudspeaker that allows their news to reach the right audiences is getting tougher by the day.

Nowadays content marketing on social channels, and blogs is becoming extremely popular, but with as many as 2.73 million blog posts being published daily, grabbing the attention of the right readers is becoming extra tricky. As such, marketers and advertisers are constantly on the lookout for new mediums to spend their precious marketing budgets on.

One option, which has emerged as a profitable business model for media organizations trying to monetize in the tough new digital climate, and a quick and convenient advertising option for companies with news they need out fast, is paying for ‘native advertising’ otherwise known as sponsored content.

From The New York Times to Forbes’ Brand Voice, most of the world’s leading publications now accept paid submissions. But convenience comes at a cost. Sponsored articles on the likes of TechCrunch, Fast Company, The Wall Street Journal or the Verge can cost between $20,000 – $50,000, placing them out of reach of most early stage startups.

Offering an option which is more tailored to the tight budgets of growing companies, ESPACIO, a global media incubator, which features a portfolio of more than 40 partner publications across the globe, is announcing the launch of Originals Plus by ESPACIO, which went live today on ProductHunt.

As part of Originals Plus, startups are offered a media consultation with a journalist or editor to craft their story, which will then be published on a selected four of ESPACIO’s publications covering regions from LatAm, Europe, India, and the U.S. each month.

Notable publications include NovobriefPortugal Startups150secThe Tech PandaThe Sociable and The ESPACIO portfolio also includes a number of high profile Spanish language publications, and niche publications focused on themes such as women in tech, the blockchain and media and entertainment.

The Originals Plus option also features extra perks such as embedded videos and social media coverage.

Craig Corbett, Principal of PR Startup Publicize and ESPACIO said, “Modern marketers have to be constantly on top of the wave of new trends. For those brands with lots of cool stories but little time, fast, sponsored content is an increasingly attractive option.”

Most publications now accept some form of contributed sponsored content as long as it fits within certain boundaries, and is clearly marked as SPONSORED to offer transparency to their audience. Our publications’ guidelines, for example, are: No gambling, casinos, betting, or any themes linked to illegal behavior. Also, editors retain the right to edit/reject any submissions, and the article should be high quality, not just sales fluff.

While naysayers may doubt readers will want to read content which is clearly labelled as sponsored, a recent study from Sharethrough and IPG Media Labs claims that consumers actually click on sponsored articles more than typical editorial articles and spend a similar amount of time on each.

This is backed up by media giant The New York Times which has highlighted that their audience spends the same amount of time on sponsored articles as traditional news stories.

If you’re interested in getting your news out there fast for an affordable price, check out Originals Plus by Espacio. For the month of September & October readers of Novobrief will receive a 20% discount.

Disclaimer: Novobrief is an ESPACIO Media Incubator portfolio company. This story originally appeard on Tech in DC.